A new on-brand HQ for a luxury automotive brand
Reflecting the elegant designs of Genesis cars themselves, this head office fit-out features high quality finishes and an abundance of natural light to create a conducive working environment for both hybrid and in-office teams.
Client
Genesis Motor UK
Sector
Commercial Office
Size
3,500 sq ft
Service
Design & Build
Duration
8 Weeks
Location
Maidenhead
Luxury car manufacturer Genesis Motor UK, a division of Hyundai Motor Group, wanted a new head office that would embody its global brand identity while having the scope to adapt to the rapid growth and evolving business needs. The space had to meet the requirements of both office-based and remote employees.
Having conducted a previous survey for Genesis in relation to another site, AXIS House was already familiar to the team as a trusted, professional partner commited to fostering long-term relationships. As a result, we were the natural choice to undertake a comprehensive consultation, design and build programme for the Genesis UK headquarters.
“The support, dedication and professionalism of the AXIS House team has been instrumental to the success of this project. We would have no hesitation in recommending them to others.”
The new Genesis HQ features premium quality finishes and exacting attention to detail to reflect the prestigious nature of this global brand.
Genesis is known for luxury, expertise and exceptional service. To achieve seamless brand alignment, we created a series of spaces featuring clean lines, contemporary finishes, and a pared-back palette of charcoal, white and beige, with wood tones and metallic accents.
The functional zones of the new head office include a reception area, meeting rooms, desking areas, a breakout space and a kitchen. Our designers sought inspiration from Genesis cars themselves for some elements of the fit-out, such as the grid-like, metal room dividers reflecting the design of a Genesis car’s distinctive grille.
With a third of the Genesis team working in a hybrid capacity, we designed spaces to support their needs in the following ways…
One of the key objectives with this design and fit-out was to create an abundance of natural light to ensure a comfortable and productive work environment.
We did this by positioning the desking areas close to the floor-to-ceiling windows. Bringing the outside in is proven to aid productivity, focus and wellbeing.
With a global reach and ambitious expansion plans, Genesis needed cutting-edge technology embedded in the design of its new UK head office.
We collaborated with a specialist consultant to integrate state-of-the-art plug-and-play screens to facilitate seamless communication with international colleagues and partners.
Completed in just eight weeks, the new head office supports both full-time and hybrid working patterns, while adhering to the company’s distinctive visual identity.
The project received positive feedback from senior staff across the global Genesis network: “We are delighted with the outcome, which has more than met the team’s expectations.”
"We are experts at creating cohesive spaces designed to meet
specific visual identity criteria. Talk to us today about how we can help."
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